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by Rosalind Gardner
I like Google Adsense. It contributes a nice little chunk of
change to my income each and every month.
That said, I don't and won't follow the lead of those whose
sites earn only through Google Adsense.
What happens when their Adsense accounts are shut down by
Google? It does happen, and they're left scrambling to
replace lost income!
Don't believe me?
Try clicking on your own site's Google Adsense links once or
twice and see how fast Google shuts down your Adsense
account. (No, don't really do that!)
Does it make sense to build an entire site around financial
products to make a few bucks on Adsense clicks, when
you can earn up to $40 for a completed credit card
application?
Not to me, it doesn't.
I use Google Adsense to supplement my affiliate income, not
replace it.
Basically, it comes down to value. Value for you, and value
for your visitors.
Sites that monetize only with Adsense aren't getting real
value from their site's real estate.
Too, it's important to me that my visitors find information
of value to them on my sites, and I do that by offering
balanced product reviews and articles on the related topic.
If after reading my material, they're not interested in the
product offerings, then perhaps they'll see an Adwords ad
that captures their interest.
Placing Google Adsense on your site is a strategy that will
put money in your pockets even if your visitors don't buy.
However, in the same way you need to be smart about choosing
lucrative affiliate programs, you also want to do your
homework when monetizing topics with Adsense.
For example, I was recently re-reading some information
about under-represented niche topics with huge markets.
One of the topics suggested as a winner was 'snakes'.
I found that hard to believe, so I did my own research.
The term 'snakes' had 152,857 searches at Overture and its
partners in January, so yes, that's a pretty sizeable
interest in 'snakes'.
OK, but who's your market? Kids looking for snake pictures
for a school project? People who want to buy snakes? Someone
who wants to visit Snake River?
What are you going to sell? Snakes? The game, 'Snake'? A $10
book on which you make a 15% commission? A $60 poster from
allposters.com on which you earn a 30% commission seemed
to be the best bet, but how many people want to pay $60
for snake posters?
To me, that's not enough interest or commission potential
to build a site around 'snakes'.
So, what about incorporating Adsense to boost potential
profitability?
Well, search Google for 'snakes'. See what comes up in the
Google Adwords column?
NOTHING!
If you want to monetize with Adsense, you have to pick topics
whose Adwords advertisers spend mega-bucks per click.
How do you figure out what those topics are?
Easy!
If you haven't already done so, open up a Google Adwords
account and create a new campaign. Add a list of keywords
(one niche topic at a time), then click on 'estimate
traffic'. The resulting page will show you the average cost
per click for each keyword.
Make note of the most expensive words in that list and
optimize your pages for those phrases.
THAT's how you'll really profit with Google Adsense.
Warning! Warning! Warning!
Once you find a lucrative topic that is projected to cost
you $36,987.57 per day, don't forget to pause that campaign,
or delete it altogether! :-)
To learn more about making money with Google Adsense, check
out Joel Comm. He's the undisputed master of all
things Google Adsense.
Joel Comm - What Google Never Told You About Making Money With AdSense
© Copyright Rosalind Gardner, All
Rights Reserved.
Article by Rosalind Gardner,
author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can suceed in Internet and affiliate marketing, go to:
http://NetProfitsToday.com
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