Solo ads are one of the most powerful advertising tools you can use for quick and easy advertising.
Unfortunately the true power of using solo ads to advertise your website is falling well below what it could be. A lot of emphasis has been placed on the 'how to write a solo ad', but very little practical help on what to do to increase the effectiveness of solo ads.
While the writing of a solo ad is very important, there is still another mountain to climb.
Picture this...
Let's say you have just written the world's greatest solo ad. It has just been published to an email list of about 15,000 targeted readers. Your ad is so good that you receive over 6,000 unique visitors. Does that mean that the ad was effective? Does that mean that the job was well done?
At first glance it would seem that the ad was a smashing success. Most people would be ecstatic with this type of performance from an ad. But, let's look a little closer at the results.
Let's say out of those 6,000 visitors you made only 10 sales. Is that still a smashing success?
The Effectiveness of a Solo Ad is judged by the Most Wanted Response
Traffic is one thing. If that's all you ever wanted. But, what good is traffic is nothing happens with it. Solo ads are a tremendous vehicle for receiving quality, targeted traffic but they have to work together with what you want the traffic to do. This is called your Most Wanted Response (MWR). This is what you write your solo ad around.
To boost your solo ad's effectiveness keep in mind your MWR and you'll see an amazing increase in your profits.
In writing thousands of solo ads this is the formula I use in writing solo ads around the MWR.
What will get people to come back
For real solo ad power you have to realize that it costs more to advertise to the same person over and over again. So, when writing your ad with the MWR in mind, think of what you can offer to the visitor when they show up. One of the best things is an ezine, or some sort of mailing list where you can keep in touch with the person over and over again.
Another great tool to use is a multi part 'how to' course, or autoresponder series. By having something like this available on the page that the visitors will be coming to you are dramatically increasing the effectiveness of the solo ad.
