Solo Ad writing can be mastered by anyone.
It's not an exclusive market for high priced copywriters or self proclaimed writing experts.
Writing a solo ad can be done quickly and easily if you know the right techniques.
Here's where the 'expertness' of the situation comes in. See, there are lots of different writing techniques that you can use in order to write the perfect ad, or one that closely resembles one. I even wrote a short ebook outlining seven great steps to a powerful solo ad. But, if you really want to get "technical" about it, one very powerful solo ad writing tip will do the trick.
I don't know what the scientific name is for it, but I like to call it the 'personal recommendation'.
Act like you're someone else
One of the things I've found out in my experimentation is that the ads that work best are the ones I write that are recommending someone else's product. People will always trust someone they know, or even heard of for that matter. If potential customers don't know who you are, they won't be customers. Anyone can toot their own horn, but if you can get other people to do that... you are looking a lot better.
This same concept can work if you are writing your own ads and don't have anyone promoting your product.
The 'personal recommendation' technique works on the principle that someone else knows about your product and likes it enough to tell others about it. However, you're the one doing the recommending for your own product. Make sense? Good.
